Think of the city you live in. Is it easy to drive and park? Is public transport crowded? Is it safe to ride a bike? Urban development presents us with a complex challenge to improve both sustainable mobility and our use of space, despite the increase in population density. We can find inspiration in new solutions based on the principles of the sharing economy - micro-mobility and Mobility as a Service. Read on to learn how these innovations are transforming our cities to be more inclusive, resilient and sustainable.
In recent years, we’ve seen a decline in dependence on private vehicles. The needs and habits of users are also evolving; there is a growing demand for more flexibility in mobility options and increased environmental awareness. In this context, shared mobility services such as car-sharing, bike-sharing, and carpooling are emerging. These services are becoming common in cities around the world, and it is clear that they satisfy people's needs and are one of the most sustainable means of transport.
Mobility as a Service (MaaS) is precisely the combination of shared mobility services and public transport. This concept of mobility focuses on offering different types of transportation and substantially promotes shared mobility alternatives. MaaS has the potential to shift the paradigm of individual private property, by providing universal access to free movement and good transportation options.
The mobility sector is entering a period of significant change with new technologies and services. Meanwhile, the market for smart mobility is developing rapidly. Hyperconnectivity and the use of technologies have created the conditions for a global trend in the implementation of strategies and measures to guarantee mobility. Companies are applying technology to develop mobile applications for transportation services with an eye for the environment. The result of this effort has resulted in applications designed for car, scooter and bicycle rentals. Here are two success stories that are changing the current mobility paradigms.
Voi Technology began to change the paradigm in Sweden, while Dott started its journey in the Netherlands. Both companies believe that shared micro-mobility holds the key to a sustainable future, as it can significantly reduce urban congestion, pollution and noise. These European start-ups are leading the way in the market for their star product: electric scooters.
Thanks to fruitful collaborations with governmental stakeholders, these companies are managing to effectively propagate their sustainable and technological vision. Both Voi and Dott collect data and provide cities with useful information about their travel history and operations. This information allows cities to analyse data that can affect traffic management in real-time, resulting in decision-making and public policies to improve safety and the quality of life in urban areas.
In addition, Dott, Voi and TIER in Germany have joined forces and are committing to new environmental and social standards. Their agreement to raise the bar covers the full e-scooter life-cycle and includes aspects such as regulations for the manufacturing and recycling of scooters, decent work, clean energy and carbon offsetting. You can read the full commitment here.
Innovation and technology are crucial for mobility in the cities of the future. Beyond profit and trend, the goal of MaaS is to be more sustainable. Cities must be at the forefront and embrace this type of service, which, through technology, poses tangible improvements for the mobility of urban citizens.